As of July 2025, no retailers have formally mandated the use of GS1 Digital Link 2D QR codes. However, several—including Wegmans and Dillard’s—have signaled the possibility of future requirements for select vendor categories that could greatly benefit from
GS1 Digital Link functionality.
Even though Brand Owners are not currently being required to use GS1 Digital Link 2D Codes, many, forward thinking brands such as Yeti are using the GS1 Digital Link 2D codes to support both marketing, anti-counterfeiting and supply chain initiatives.
Contact Order Barcodes, Inc. to discuss whether or not launching a GS1 Digital Link 2D Pilot would be a good idea.